The rise of Silicon Valley and the visible differences in the culture of companies in the tech sector have created a false myth that culture matters because it keeps people happy and engaged. This isn’t why culture matters.

Culture matters because it drives strategy execution. Our research shows that companies that align culture to strategy out-perform their peers on key financial measures.


Download our latest report to:

  • Understand why culture matters.
  • Access our research on the bottom line impact of culture.
  • Find out why CEOs are getting culture so wrong.

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